Seoul is a city of almost 24 million people founded in 18BC. The city is a living being full of contradictions and contrasts that turn it into a precise metaphor of what Baumann calls the ‘liquid society’ representative of the 21st century. That is a society in which identity is constantly fluid, generating unprecedented anxiety and insecurity.

Seoul is on one side, a true reflection of the current technological consumer society with a modern and avant-garde architecture and a competitive and individualistic ethic influenced by American Protestantism. On the other, it is still a community anchored in traditional values inherited from Confucianism and Buddhism with shamanic roots that foster the family, privacy and the sense of belonging. In this context, the metropolis is a faithful reflection of this dichotomy, sometimes in harmony and the majority in conflict.